Accountability Program Achieves Voluntary Compliance With Online Behavioral...
Arlington, VA – Nov. 8, 2011 – The Online Interest-Based Advertising Accountability Program (Accountability Program) today released decisions in its first six compliance cases. This signals the...
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Staff Biographies
Genie Barton Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives Genie Barton is the Director of the Online Behavioral Advertising Program and Mobile Marketing Intiative....
View ArticleAbout the Accountability Program
The Interest-Based Advertising Accountability Program regulates online behavioral advertising (OBA) across the Internet. OBA uses information collected across multiple unaffiliated websites to predict...
View ArticleAccountability Program Q&A
Q&A: Online Interest-Based Advertising The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed...
View ArticleAccountability Program: Self-Regulation Keeps Pace with Innovation
Accountability Program Makes Clear that All Technologies Must Comply with Industry Self-Regulatory Standards BlueCava, Turn, DataXu, and OxaMedia Achieve Voluntary Compliance with Self-Regulatory...
View ArticleAccountability Program Looks Under Hood of Online Ad Campaign:...
Kia Motors America, Initiative, Specific Media, Rocket Fuel, and Microsoft’s Atlas Ad Platform Pledge Support, Implementation of Self-Regulatory Principles for Online Behavioral Advertising Arlington,...
View ArticleAccountability Program Brings AdChoices Icon to Facebook Exchange (FBX)
AdChoices Icon Will Give Facebook Users Additional Transparency and Choice about Advertisers’ Use of Consumer Behavioral Data on FBX Arlington, VA – Feb. 4, 2013 – The Online Interest-Based...
View ArticleAccountability Program Administrative Dispositions
Under its Procedures, the Accountability Program has sole discretion in initiating or disposing of formal reviews. One type of disposition is known as an Administrative Disposition. Administrative...
View ArticleCompliance Guidance
Education and Accountability are two of the seven core principles established by the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). In keeping with the Accountability...
View ArticleAccountability Program Issues First Industry-Wide Compliance Warning
Website Operators Must Give Consumers Real-Time Notice When Third Parties Are Collecting Information for OBA or Face Enforcement on Jan.1st Arlington, VA – Oct. 14, 2013 – The Online Interest-Based...
View ArticleAccountability Program Decisions Throw Spotlight on Website Operators’...
BMW and Scottrade Implement DAA’s Transparency and Choice Requirements on their Websites Arlington, VA – Nov. 18, 2013 – Continuing its recent focus on website operators’ obligations under the...
View ArticleAccountability Program Instructs Advertiser, Agency and Platform to Work...
23andMe, 3Q Digital and MediaMath Vow Better Coordination to Give Consumers Real-Time Notice and Choice in Tailored Ad Campaigns Arlington, VA – Nov. 20, 2013 – The Online Interest-Based Advertising...
View ArticleSunTrust Bank Referred to the CFPB for Refusal to Participate in Self-Regulation
Accountability Program Issues Its First Government Referral New York, NY – May 08, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) today referred SunTrust...
View ArticleAccountability Program Catches Dropped Ball in LifeLock OBA Campaign:...
Arlington, VA – June 5, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) has determined that a communications failure among LifeLock, Inc., Initiative and...
View Article“Cookie-less” Technologies Subject to Accountability Program Enforcement:...
Arlington, VA – August 21, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital...
View ArticleCompliance Warning Enforcement Rollout Begins: Websites Must Give Consumers...
Arlington, VA – Oct. 28, 2014 - The Online Interest-Based Advertising Accountability Program (Accountability Program) today released five decisions in which Answers Corporation, Best Buy, BuzzFeed,...
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Native or Not, Interest-Based Ads Must Comply with Self-Regulation
Arlington, VA – Tuesday, December 9, 2014 – Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s...
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Accountability Program Continues Compliance Sweep: Websites Take...
Arlington, VA — May 14, 2015 – In decisions released today, the Online Interest-Based Advertising Accountability Program (Accountability Program) brought consumers enhanced notice and choice about...
View ArticleStrong Signal to the Mobile Industry: the Accountability Program’s...
Arlington, VA — September 3, 2015 – The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that...
View ArticleAdvertisers Must Tell Consumers When Sponsored-Content is Tailored to their...
Arlington, VA — November 4, 2015 – The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native...
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